Magic 12™ is a proprietary pizza sauce with a century-old inspiration. It isn't sold in stores. It is waiting for one pizza brand to make it theirs.
Dough gets standardized and toppings get matched. The sauce is the one thing on every pie, in every location, that guests carry home in their memory.
For a chain planning a relaunch, a turnaround or a new flagship pie, an exclusive sauce is a moat competitors cannot order from a distributor.
Ready to use, no prep in store, the same taste in every location. Production is set up with a co-packer around your volumes.
Produce it yourself under license, with national or regional exclusivity written into the agreement.
Launch as a limited-time pie in selected markets, then roll out when the numbers say so.
Only one partner gets it. Start the conversation →
My grandmother, Emma Tolvine Kristiansen, was born in Norway, the 12th of 13 siblings. Tolvine means twelve. Her table was known for unforgettable food and for making sure everyone had an awesome time.
Magic 12 is my tribute to her. It is bold and slow-simmered, and made from a blend I don't fully reveal. The rest stays in the family until the right partner is at the table.
Yes. Magic 12 is offered to one national partner, either as an exclusive supply agreement or as a license to the recipe for your own production.
Ready to use, with no prep in store and the same taste in every location. Production is set up with a co-packer around your volumes and distribution.
Yes. Qualified chains and franchise groups can request a private tasting for their culinary and leadership team.
Yes. Conversations are confidential, and we expect an NDA in place before the recipe or production details are discussed.
Not at this time. Magic 12 is reserved for one national pizza brand.
Start with a short, confidential conversation. If it's a fit, we set up a tasting for your team.
Request a private tasting or write to bjorn@thepizzasaucecompany.com